Built for the Permian Basin
I work only with businesses in Odessa and Midland, so your audit compares you with the competitors your customers actually find.
Get found by customers in Odessa & Midland.
I'm Carlos, here in Odessa. I look at how your business shows up on Google and tell you, in plain English, what to fix first.
Free, no obligation. You hear back from me, not a sales team.
Built for local businesses like yours.
Pick your type of business to see why it matters, what often goes wrong and which plan fits.
Plumbers
People call a plumber when something is already leaking. They pick from whoever shows up first with the right address and a phone number that works.
What usually goes wrong, from reviews of real Permian Basin sites
- The site gives Google no structured address, phone or hours, so it may show old information.
- The title and description name only Midland, so someone in Odessa searching for a plumber sees a different city.
- Links shared on Facebook or in a text show no picture.
Plan that fits: Local SEO Audit. The audit lines up your listing, your site and the cities you actually serve.
HVAC
AC breaks in July and people search from their phone, in a hurry. If your listing and site are clear, you get the call.
What usually goes wrong, from reviews of real Permian Basin sites
- The home page has no description, so Google writes the search snippet for you.
- Two main headlines on the home page, and titles long enough to be cut off in results.
- The home and About pages share one description, and shared links show a blank preview.
Plan that fits: Local SEO Audit. A plain list of what to fix first, starting with the quick wins.
Roofers
A roof is a big, infrequent purchase. Customers compare a few companies online and look for signs that a business is established and reachable.
What usually goes wrong, from reviews of real Permian Basin sites
- Two different phone numbers across the site, so a customer may call the wrong one.
- The title and headline name only Odessa, though the company serves Odessa and Midland.
- A footer dated 2022 makes the site look like it is not looked after.
Plan that fits: Website Refresh or Build. If the site itself is the problem, a clean static rebuild fixes the details above in one pass.
Dentists
New patients choose a practice from its Google listing: hours, services, photos and reviews, often before they ever open the website.
What we check first (no real review of a dental site in these examples yet)
- Whether the Google listing has the right category, hours and services.
- Whether the website says clearly which services and which city it covers.
- Whether reviews are answered and the practice looks active.
Plan that fits: Business Visibility Review. Covers the website, the listing, reviews and reminders in one 90-day plan.
Salons & spas
Salons live on photos, reviews and booking. If the listing is thin, people book the place with the better-looking one.
What we check first (no real review of a salon site in these examples yet)
- Whether photos on the listing and the site are current and show your work.
- Whether a customer can see services and book without hunting for it.
- Whether reviews get a reply.
Plan that fits: Growth Partner. Ongoing listing upkeep and review replies suit a business with steady bookings.
Auto shops
When a car will not start, people search for the nearest open shop. Address, hours and phone must be right everywhere.
What we check first (no real review of an auto shop site in these examples yet)
- Whether address, phone and hours match on the site and the listing.
- Whether the services you want more of are named on the site.
- Whether the site shows well on a phone.
Plan that fits: Local SEO Audit. A first look at the listing, the site and the shops that rank above you.
Attorneys
People look for a lawyer for a specific problem and judge the firm by how clear and current its site and listing are. We look only at visibility and presentation, never at legal matters.
What we check first (no real review of a law firm site in these examples yet)
- Whether each practice area has its own clear page and title.
- Whether the listing matches the site, with the right office address.
- Whether reviews and contact details are easy to find.
Plan that fits: Local SEO Audit. A clear, plain-English read of how the firm shows up online.
Oilfield services
Buyers searching for a vacuum truck or field service in the Permian Basin need to see in seconds what you do and where.
What usually goes wrong, from reviews of real Permian Basin sites
- The main headline does not say what the company does or where.
- No hours listed anywhere on the site.
Plan that fits: Website Refresh or Build. A short, clear site built around the services and the area you cover.
A local SEO audit written for owners.
Most of your new customers check Google before they call. The audit shows what they see when they look for you, and what to change.
Your Google Business Profile
Categories, hours, services, photos and reviews: the listing most people see before your website.
Your website
Titles, descriptions, headings, the preview image and the details Google reads to understand what you do and where.
Your competitors
Who shows up above you for local searches, and what they do that you don't.
A plan in priority order
What to fix first, what can wait, and what to ignore. No jargon.
3to 5days
From the day you say yes to the day you have the audit.
Website refresh or build
A simple, fast, static website with the SEO basics included: clear titles and descriptions, proper headings, your business details in a form Google reads, and a preview image for shared links. Usually 7 to 10 days.
Business Visibility Review
One review of how your business looks and works online, ending in a 90-day plan. It covers:
- Your website
- Your Google presence
- Reviews and reputation
- Your competitors
- Automating repetitive tasks: appointments, follow-ups and review replies
- A 90-day next-step plan
Your next customer is searching right now. Make sure what they find is right.
How it works.
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Free 1-page review
Send me your business name and website. I review your site and Google listing and send back one page: what looks good, three things to fix and one fix you can do in 10 minutes. It's yours to keep. I use AI tools to speed up the checking and I read every note myself before it goes out.
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Full audit
If the review helps and you want the whole picture, the full audit covers your Google Business Profile, your website and your local competitors, with a prioritized plan. Delivered in 3 to 5 days.
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You fix it, or we help
Hand the plan to whoever builds your site, or do it yourself. If you want help, ask. I'll tell you the cost before I start anything.
What a review usually finds.
Typical problems from reviews of local HVAC websites in the Permian Basin. Business names removed, the problems are real.
Google writes your search snippet for you.
The home page has no description, so Google picks a line from the page. It may not be the one that makes someone call.
Search engines can't read your address and hours.
The site has no structured business details, so your address, phone and hours aren't handed to Google in a form it reads directly.
Shared links show a blank box.
Paste your site into Facebook or a text message and no preview picture appears, which makes the link easy to scroll past.
The home page has two main headlines.
Two competing headlines blur what the page is about, for visitors and for search engines.
Page titles get cut off in Google.
Titles longer than about 60 characters are truncated, so people read half a title and miss the part that names your service.
Two pages share one description.
The home and About pages show the same sentence in results, so the second page has nothing specific to say for itself.
Each finding in a real review comes with the page where I saw it and a plain fix. I don't promise rankings: nobody honest can.
Local businesses that work with their hands.
Plans and pricing.
The free review comes first. You only pay if you decide you want more.
Free 1-page review
$0
A real review of your site and listing: what looks good, three things to fix and one quick fix. Nothing to sign.
Get your free reviewLocal SEO Audit
$149founder price
Founder price for the first 3 clients. After that, $297.
- Google Business Profile review
- Website review
- Local competitor comparison
- Prioritized plan in plain English
- Delivered in 3 to 5 days
Website Refresh or Build
$490and up
- 7 to 10 days
- Static, fast website
- SEO basics included
Growth Partner
$249per month
- Google Business Profile upkeep
- Review replies
- A monthly report
- A clear next step each month
- No contract
Business Visibility Review
$397one time
- Website
- Google presence
- Reviews and reputation
- Competitors
- Automating repetitive tasks
- 90-day next-step roadmap
If money questions come up, we help you prepare the right questions for your accountant.
Ask about the reviewDifferent situation? Tell me what you need and we adjust the plan. Tell me what you need. I don't promise rankings: nobody honest can.
I'd rather help than sell.
I'm Carlos. I live in Odessa, Texas, and I work with local businesses in Odessa and Midland on how they show up on Google.
The free review is a real review, not a teaser. If something on your site or listing is costing you calls, I'll say what it is and how to fix it, whether or not you hire me.
Hablo español. Si prefiere que revise su negocio y le escriba en español, dígamelo y lo hago con gusto.
Ready for your free review?
Send your business name and website. I'll reply myself.
hello@permianlocalseo.com
